Del vs Folkassistant vs CRM.
Folk is a team CRM you open and maintain — contacts, pipelines, and conversation history in one shared database. Del is a proactive personal assistant that lives in your messages, tracking your email, calendar, and tasks and following up on its own. Use Folk to run a team's relationships; use Del to run your own day.
What's the main difference between Del and Folk?
The difference is a database you maintain versus an assistant that maintains itself. Folk is a team CRM: it centralizes contacts, pipelines, and conversation history in a browser app that you open, feed, and query — strong when several people need one shared, auditable view of who owns which deal.
Del isn't a system of record you keep updated. Del is a proactive personal assistant that lives in the messaging app you already use, learns how your days run, and takes initiative — triaging your email, protecting your calendar, and chasing the loose ends. Folk waits for you to open it; Del comes to you over text.
Can Del do everything Folk does?
No, and for a team CRM Folk is the better tool. If several people need one shared relationship database — visible pipelines, Kanban deal stages, role permissions, and "who owns this deal" clarity — plus bulk LinkedIn import and contact enrichment, Folk is built for exactly that. Del is a single-user assistant with no shared team workspace and no structured pipeline to query.
Del is built for a different job: running your own day. Where Folk's drafted follow-ups still wait for a human to send them, Del follows up and acts on its own. As Ben, a Data Scientist at Glean, put it: "Now that I've gotten in the habit of sending everything I need to do to Del, I don't think I could stop using it. It's so good at following up with me and so much better than texting myself reminders."
How does Del handle follow-ups Folk leaves to you?
Del does the follow-through itself, not just the reminding. Reviewers note that Folk's reminders can't even be marked done — only deleted — so there's no record of a completed follow-up, and every drafted reply still needs you to hit send. Del closes the loop instead of logging it.
A real Del text reads: "The plumber finally answered 🔧 Saturday, 9 to 11. He has the gate code." Del chased the reply, confirmed the window, and surfaced only the outcome. You didn't open a tab, draft a message, or remember to check back — Del handled it and told you when it was done.
Should I use Del or Folk?
Choose Folk if you're a sales, agency, VC, or BD team that needs one shared, auditable CRM — pipelines, deal ownership, bulk enrichment, and outreach campaigns. Folk is built for teams and works across desktop, mobile, and a Chrome extension.
Choose Del if you're one person who wants the follow-through handled, not a database to keep updated. Del costs $20/month flat with the first 2 weeks free, needs no setup, and works in the messages you already read. Plenty of people use both — Folk as the team's system of record, Del as the assistant running their own day.
Frequently asked
Is Del better than Folk?
Neither is strictly better — they do different jobs. Folk is a shared CRM a team opens to track contacts, pipelines, and deal ownership. Del is a personal assistant that proactively manages your email, calendar, and tasks over text without being asked. If you want help getting your own work done rather than a database to maintain, Del is the better fit.
Can Del replace Folk for my team?
Not for shared sales workflows. Folk gives a team one auditable relationship database with visible pipelines, deal stages, role permissions, and bulk LinkedIn import. Del is a single-user assistant with no shared team workspace or Kanban system of record. Many people use Folk as the team's CRM and Del to handle their own follow-ups and reminders.
Does Del do follow-ups like Folk's Follow-up Assistant?
Folk's Follow-up Assistant flags quiet conversations and drafts a reply for you to send. Del goes further and acts on its own, chasing loose ends until something is actually done — then tells you over text. You don't open an app or approve every step.
Do I need to download an app to use Del?
No. Del works in the messaging apps you already use — iMessage, WhatsApp, Telegram, and SMS. There's nothing new to open. You start by texting it.
Stop maintaining a database.
Let Del work for you.
Take 5 minutes to meet Del — no app needed.